Cookie Policy For Simply Adverse
Last updated May 6th 2021.
Please read this cookie policy to understand how we use cookies and what cookies we serve. If you do not consent to any cookies being served, then please leave the site immediately. I you click ‘Accept’ in the cookie bar or continue to use the website, then you have given consent for us to serve cookies. This is the Cookie Policy for Simply Adverse, accessible from simplyadverse.co.uk.
What Are Cookies?
As is common practice with almost all professional websites this site uses cookies, which are tiny files that are downloaded to your computer, to improve your experience. This page describes what information they gather, how we use it and why we sometimes need to store these cookies. We will also share how you can prevent these cookies from being stored however this may downgrade or ‘break’ certain elements of the sites functionality.
For more general information on cookies, please read “What Are Cookies”.
How We Use Cookies
When you visit our website, we want your experience to be as simple, helpful, and as consistent as possible. To do this we track anonymous usage behaviour about visits, pages, and the services people are using to further improve your experience.
We do not use cookies to collect any personally identifiable information about you, or any marketing information without your explicit opt in consent. We use cookies for a variety of reasons detailed below.
Unfortunately, in most cases there are no industry standard options for disabling cookies without completely disabling the functionality and features they add to this site. It is recommended that you leave on all cookies if you are not sure whether you need them or not in case they are used to provide a service that you use.
Disabling Cookies
You can prevent the setting of cookies by adjusting the settings in your browser. You can find comprehensive information on how to disable or manage cookies across the most popular web browsers from the UK Information Commissioner’s Office at: https://ico.org.uk/your-data-matters/online/cookies/
To find out more about cookies, including how to see what cookies have been set, you can visit www.aboutcookies.org or www.allaboutcookies.org.
Be aware that disabling cookies will affect the functionality of this and many other websites that you visit. Therefore, it is recommended that you do not disable all cookies when using this site.
If the site does not function as expected after disabling cookies in your browser, or you don’t consent to the site setting any cookies, then please leave the site immediately.
Cookies Used On This Site
A cookie file is stored on your device and allows us, or our third party partners (see below) to recognise you and make your visit easier and more useful to you when you revisit our website. The Functional Cookies listed below are required for (among other things) the quizzes, forms and forum on this site. Disabling Functional Cookies is likely to render those parts of the site non-operational.
Functional Cookies
| Cookie | Name | Description |
| Quizzes and Forms – Formstack | PHPSESSID, FormSpringFormAbTest2143, AWSALB, AWSALBCORS |
Used to provide information to FormStack – the system used to serve the surveys and quizzes on the site. |
| Discussions – Forum | hascookies, lastvisit, embedded, AWSALB, AWSALBCORS, referralThreads, rootReferrer, newvisit |
Used by the discussion forum on the site to help user navigation and logged in/out status. AWS cookies are from Amazon Web Services, the platform used by the forum. |
| Reviews display – Reviews.io | __cfduid | Used by Reviews.io to speed up page load times. |
| Page identification – Simply Adverse | loadedAlready, lpurl, saentry |
Saves details of page names and URLs for analtics purposes. |
Performance Cookies
| Cookie | Name | Description |
| Page structure analysis and optimisation – HotJar | _hjAbsoluteSessionInProgress, _hjIncludedInPageviewSample, _hjTLDTest, _hjFirstSeen, _hjid |
Used by HotJar to record an anonymised user journey an indicate which areas of any page are more popular. Used to optimise the site user experience |
| Page and online advertising analysis – Google | _gat, _gid, _gid, _gclxxxx, _ga, _gat_UA-nnnnnnn-nn |
Used by Google Ads, Google Analytics and Google Optimize, to measure website performance and track behaviour to improve your ongoing website and customer experience. |
| Page Speed – Amazon Cloudfront | lpurl | CloudFront is a service provided by Amazon allowing developers to improve users’ web browsing experience by optimizing distribution of certain web content |
| Online advertising analysis – Bing | _uetvid | This is a cookie utilised by Microsoft Bing Ads and is a tracking cookie. It allows us to engage with a user that has previously visited our website. |
Targeting Cookies
| Cookie | Name | Description |
| Online advertising analysis – Bing | _uetsid, MUID | This cookie is used by Bing to determine what ads should be shown that may be relevant to the end user perusing the site. |
Third Party Cookies
In some special cases we also use cookies provided by trusted third parties. The following section details which third party cookies you might encounter through this site.
Third party analytics are used to track and measure usage of this site so that we can continue to produce engaging content. These cookies may track things such as how long you spend on the site or pages you visit which helps us to understand how we can improve the site for you.
This site uses Google Ads to advertise services to customers and then track your website visit. These cookies may track things such as how long you spend on the site and the pages that you visit so we can continue to produce engaging content and offer relevant services to you. While we do not personalise or show any Google adverts on the website, we do show our pay per click adverts to audiences based on relevance, to ensure we don’t offer services or products that aren’t suitable to our customers. Read more about how Google uses information from sites or apps that use their services.
This site uses Google Analytics which is one of the most widespread and trusted analytics solution on the web for helping us to understand how you use the site and ways that we can improve your experience. These cookies may track things such as how long you spend on the site and the pages that you visit so we can continue to produce engaging content. For more information on the privacy policy associated with Google Analytics cookies, see the official Google Analytics privacy policy page.
This site uses Google Optimize to allow us to test page variations to ensure you get the best user experience. From time to time we test new features and make subtle changes to the way that the pages are laid out. When we are still testing new features these cookies may be used to ensure that you receive a consistent experience whilst on the site whilst ensuring we understand which optimisations our users appreciate the most.
You can read about how Google Optimize uses cookies on this page about Google’s Cookie Policy including Optimize.
Forms related cookies
When you submit data to us through a form or quiz, such as those found on contact pages, or comment on the forum, cookies may be set to remember your user details for future website use.
Site preference cookies
In order to provide you with a great experience on this site we provide the functionality to set your preferences for how this site runs when you use it. In order to remember your preferences, we need to set cookies so that this information can be called whenever you interact with a page is affected by your preferences.
As we capture customer contact details online it’s important for us to understand statistics about how many of the visitors to our site actually make contact and as such this is the kind of data that these cookies will track. This is important to you as it means that we can accurately make business predictions that allow us to monitor our advertising and costs to ensure the best possible service prices for you.
We also use social media buttons and/or plugins on this site that allow you to connect with your social network in various ways. For these to work the following social media sites including Facebook, Twitter, and LinkedIn will set cookies through our site which may be used to enhance your profile on their site or contribute to the data they hold for various purposes outlined in their respective privacy policies.
More Information
Hopefully that has clarified things for you and as was previously mentioned if there is something that you aren’t sure whether you need or not it’s usually safer to leave cookies enabled in case it does interact with one of the features you use on our site.
However, if you are still looking for more information, then you can contact us via email: [email protected]
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